Тинькофф
Алексей Балашов, Тинькофф
Виктория Никитенок, Тинькофф
Маргарита Линцевич, Тинькофф
Вадим Гончаров, Тинькофф
Леонид Колыбин, Тинькофф
In popular spending like the “supermarkets” category, we saw an increase in transactions due to Monopoly by an average of 30% per month (KPI + 15%). But the number of spending in less popular categories, such as “Souvenirs” and “Jewellery”, grew more noticeably – by 20 times. Replenishment of accumulative accounts increased by 2 times (their total amount is more than 1 billion rubles), the opening of Investment savings (investment account with automatic deductions from the main account) - 3 times (the result of our own forecasting model based on customer data) with KPI + thirty%.